AI Solutions & Digital Transformation
14 years in communications: journalism, public administration, campaigns and PR. Today I map how a business works and build the AI systems that run it, with a team of AI agents I coordinate.
What each system does, who it serves and the proof that it works. Each case opens a page with real screens.
Live · Hospitality
The entire hotel in one system: a WhatsApp AI agent that creates bookings, changes beds and extends stays; a website in any language with international payments; guest registration and invoices handled automatically.
“Having a system made for my operation is a small revolution: I can centralize the demands of every area in a single system.”Pat Weber · Patz Houz, FlorianópolisSee the full case →
In operation · Leisure clubs
Digital infrastructure for a leisure group with about 50,000 members and dependents and 7 planned parks, 4 already launched: three systems for three audiences (members, gate, office), a membership sales system with targets and commissions, and AI service on WhatsApp, Instagram and Facebook that informs and routes without making things up.
See the full case →
Live · Events
Each guest gets a personal link to confirm the family; WhatsApp carries the invite and brings back the answer with automatic reminders; QR vouchers, cashless payments and check-in from any phone.
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24/7 · In-house
Not a chatbot: several AI agents, each with a role and dozens of tools, reading WhatsApp, Telegram, e-mail and social media and turning them into organized facts per project. Research, building, service and follow-up for every client.
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Startup · Incubated by Sebrae
AI place-branding for small cities. The problem: AI invents things about places it doesn't know. The idea: one verified data server (MCP) per city that answers “I don't know” instead of guessing, and a method that maps a whole city in an afternoon.
See the full case →Public sector · Campaigns
Head of Communications at Borborema City Hall: 11.3k Instagram and 14k Facebook followers in a city of 15,000, WhatsApp by department and a digital ombudsman. Four election cycles since 2012, two of them winning (2020 and 2024). In 2024, the most-voted councillor with R$750 in ads and a mayor elected with 67% of the vote.
Also: local businesses with a digital presence in days. Menus created from a photo, orders on WhatsApp, Google profile updated by chat. See the full case →
I know the Brazilian market from the inside: consumers, media, city halls and how decisions get made. I help international companies, especially Chinese ones, launch, communicate and operate in Brazil, with AI doing the heavy lifting.
First understand people. Then build the system.
I started as a columnist at a regional newspaper in Borborema, São Paulo, and ended up running it: 5,000 printed copies, investigative and political reporting, the full editorial cycle by hand. Then came city hall, election campaigns, corporate PR for private equity and franchising groups, and a feature-length documentary.
Since 2020 I run Tenet, a boutique consultancy. What changed is the toolset: today I combine communication strategy with AI that actually builds (Claude Code, Base44, Cursor, automation and CRMs) to deliver working systems in days, not months.
Em Borborema | Em Cidades (IAmIn.city)
AI place-branding startup incubated by Sebrae. IAmIn.city: one verified data server (MCP) per city.
Grupo Pio 11
About 50,000 members and dependents, 7 planned parks, 4 already launched. Three systems for three audiences, built from scratch.
Associação Jacy Pinheiro (NGO)
Annual content strategy. Directed and produced a feature-length institutional documentary.
Economídia · SMZTO
PR for clients such as SMZTO (private equity in franchising). Dozens of stories in Brazil's top media.
Tenet Comunicação e Tecnologia
Patz Houz Hostel, Events & RSVP and the Mia AI studio. AI training for teams, public servants and civic leaders.
Borborema City Hall
Turned a reactive press office into a digital newsroom: 11.3k Instagram and 14k Facebook followers in a city of 15,000.
Independent political consultancy
Four election cycles, two of them winning (2020 and 2024). In 2024, the most-voted councillor with R$750 in ads.
Jornal A Tribuna de Borborema
From columnist to running the paper: 5,000 printed copies and the full editorial cycle.
Direction, performance and production. The same obsession with storytelling and technology.
AXIOM · DJ GT
Progressive psytrance project since 2017: original single “Vibe Borborema”, the 34-minute audiovisual live set “O Último Set” (2025), music videos and visuals I direct myself.
Documentary
As director: “No Caminho”, about the Caminho da Fé pilgrimage route (2025), and the food special “Caminho Caipira”. A feature-length institutional film for the Jacy Pinheiro NGO is coming soon.
Podcast
Host and producer of a local podcast with community leaders, priests, artists and DJs.
Open to projects and roles in Brazil, Latin America and China, on-site or remote.