Gustavo Teixeira
AI Solutions & Digital Transformation Specialist
gustavosama@live.com · +55 11 94182-0630
linkedin.com/in/gustavoasteixeira · tenetcomunicacao.com.br
Borborema, SP, Brasil
14 years in communications (journalism, public administration, election campaigns and PR), now building AI systems that run real operations: AI agents on WhatsApp and social media, CRM, booking, member portals, RSVP and cashless payments. I map how the business works, structure the solution and coordinate a team of AI agents that builds it in days. Brazilian, trilingual, with basic Chinese; ready to help international companies, especially Chinese ones, grow in Brazil and Latin America.
Experience
- AI place-branding startup incubated by Sebrae: business directory, booking, local journalism and real-time AI assistants for small cities.
- IAmIn.city: verified data servers (MCP) per city so people and AI agents get reliable answers about places; method to map a whole city in one afternoon.
- Brand strategy and technology for a leisure group with ~50,000 members and dependents and 7 planned parks in São Paulo state, 4 already launched.
- Built the digital infrastructure from scratch: three systems for three audiences (members, gate, office), member portal, booking, CRM and a membership sales system with targets and commissions.
- AI customer service on WhatsApp, Instagram and Facebook; generative AI workflows to scale service without growing headcount.
- Patz Houz Hostel: one system for the entire hotel: WhatsApp AI agent for bookings, multilingual site, international payments, automated guest registration and invoicing.
- Events: digital RSVP with cashless payments for a large event, WhatsApp invitations, QR vouchers and phone check-in.
- Mia: in-house multi-agent AI studio running 24/7. AI training for teams, public servants and civic leaders.
- Tools: Claude Code, Base44, Cursor, v0, Kommo, RD Station, Zoho, WordPress.
- Annual cross-platform content strategy; directed and produced a feature-length institutional documentary.
- PR for clients such as SMZTO (private equity in franchising); dozens of stories in Brazil's top media; podcasts for thought leadership.
- Turned a reactive press office into a digital newsroom; 11.3K Instagram and 14K Facebook followers in a city of 15,000.
- WhatsApp channels by department and a digital ombudsman.
- Four election cycles (2012, 2016, 2020, 2024), two of them winning (2020 and 2024). 2024: most-voted councillor in Borborema with R$750 in ads; mayoral campaign won with 67% of the vote.
- From columnist to running a regional print newspaper (5,000 copies): investigative, political and community reporting; full editorial cycle.
Education
- Bachelor's in Journalism · UNIARA (2012 to 2015)
- Postgraduate (MBA, lato sensu) in Communications Management · Anhembi Morumbi (2020 to 2021)
- Postgraduate (MBA, lato sensu) in Strategic Digital Marketing · Descomplica (2020 to 2021)
- Political Science, 1-year immersion · UNILA (2018)
- Technical degree in Business Administration · ETEC (2015 to 2016)
Languages
- Portuguese · native
- English · advanced (TOEFL B2)
- Spanish · advanced
- Chinese · basic, learning
Skills
- AI agents & automation (WhatsApp, Instagram, Facebook)
- Digital transformation & operations mapping
- CRM, booking, member and sales systems
- Strategic communication, PR & public affairs
- Crisis communication
- Market localization for Brazil & LatAm
- Audiovisual production
Creative work
AXIOM (formerly DJ GT), since 2017: progressive psytrance with original music, the audiovisual live set “O Último Set” (2025) and self-directed music videos (djgt.com.br). Documentary director (“No Caminho”, 2025). Host of the “Em Borborema” podcast.